Why is Digital Product Design so crucial?

The way users perceive a digital product plays a vital role in how they feel about a brand. A clunky, disjointed, and unintuitive user experience can destroy even the most innovative digital product. The opposite is true, too – an easy-to-use and aesthetically appealing digital product is often the best way to convince a user of a product’s worth.

A world-class digital product must be designed with the habits and desires of the end-user in mind. Apart from reflecting the latest design trends in the market, the key to any successful product design phase is creating a solution that delivers your business goals while eliminating the ‘pain points’ of the end-user at the same time.

At Tangerine, our team of product designers, UX & UI designers, and branding & marketing experts specialize in crafting the user experience and user interface of a digital product with the sole purpose of satisfying your user.

Why do I need a digital product design agency?

No need to hire staff

Hiring an in-house team can be expensive, time-consuming, and resource-hungry. Finding the right pools of talent, creating an enticing job offer, and then onboarding them involved several departments of your business, all of which are more than likely already strained. That’s why working with Tangerine, you buy a dedicated team, not just the digital product they create. Through a comprehensive series of workshops and documentation, the team that works on your project gets to know your business. Not just what it does but also how it solves your users’ problems. More aware of your business’s “why”, we’re able to create a more complete and effective solution from your company. All the benefits of in-house developers, without the sourcing, screening, recruiting, or onboarding.

Agile design development

Many software houses throw the word ‘agile’ around as a buzzword to keep up with the norm. But at Tangerine, our agile design sprints are what keeps you navigating your project, no matter what level you’re involved. Our agility means that we can change our focus and work on a different part of your project should your circumstances change. By breaking each job down into fortnightly blocks of time, we’re able to also stay on time and meet your business goals. This method is a much more effective use of both parties’ time and resources, rather than simply agreeing on a task and waiting for it to be completed.

Industry experience

Over years, Tangerine has created over 250 custom software solutions in various forms for a wide range of projects, startups, and companies. These clients are from over 25 countries and come from industries as diverse as e-commerce, fintech, medical, sports, and emergency services.

Access to technology

Technology is developing at an alarming speed and will only continue to do so. We’re specialists experienced in digital technology in all its forms. We stay on top of technological trends and industry changes with the overall goal of using technology to benefit your business. We know the role that effective UI UX design plays, and we put it to work for your brand. Our comprehensive suite of design tools and trustworthy yet agile design process ensures that your product benefits from the best available technology. Experience tells us when to use cutting-edge technology, but it also tells us when to keep it simple and use tried and tested methods. Many design companies jump at any opportunity to use the latest tech in their UX and UI design projects. Still, the latest technology isn’t always the best technology. Our designers and experts specialize in a wide range of technologies. This means that no matter what design system or UX UI interface, you need to be designed, the best technical solutions are used.


Clear and transparent communication is vital for all things business. Digital product design is no different. Whether it be about budget, time frame, or technology, your design load will be in regular contact with you about all facets of your project. You’ll know precisely how well your project is tracking, who is working on it, what stage it’s at, and how much more time is required. Regular design sprints allow us to create the most effective UI UX design and adjust the way our designers and their teams work, should your situation change.