Every company has unique business goals and different strategies to meet them, which is why a mobile application specific to your business is one of the best investments your company can make. No matter whether you are trying to break into a new market, gain traction in an existing market, or digitizing your internal processes, having a custom mobile application will allow you to give your users an intuitive digital product with features that make sense to your users and achieves your specific business goals.
Statistics tell us that 90% of the time people spend on their mobile devices is actually spent using mobile apps. It is a common business strategy these days for companies to use their website simply for informational purposes and to direct people to Google Play or Apple Store to download their app. Once your user has the app installed, the options are almost limitless in terms of what information you can provide to your client and how you interact with them. Here are some of the main reasons for building a custom mobile app:
Brand recognition is key to the success of your business. When a customer is thinking about a product or service, you want them to think of your brand first. A mobile app is a significant tool for doing this because it allows you to provide a user-friendly, convenient way of getting information your customers need and expect. The added advantage is that you have a way of offering discounts and push notification messages which will always be remembered when the customer needs your product or service.
Tangerine has been engaged in custom software development for over a decade, developing over 250 custom apps across multiple industries in over 25 countries. Our agile teams build world-class, scalable digital products with a focus on delivering the highest business value at every stage of the project, meaning you will always have the best value for money to match your budget.
Despite being a buzzword for many in software development, we are truly agile. We use an agile Scrum framework which allows us to always focus on delivering the highest priorities to meet your business goals.
Rather than agreeing on every task and feature for the whole project prior to the start of development, we break this down into 2-week development blocks called sprints. Because scopes and priorities change very often during a project, together we plan and agree on what tasks should be delivered during each sprint. With this approach, you can see real-time progress, change priorities, add new features, identify solutions to potential threats, with the confidence that we are always working on the most important tasks.
Choosing the right technology is vital to a successful mobile app development project. Not only do you need to make sure the technology has the ability to deliver your current business requirements, but it also needs to be scalable to meet changing market needs in the future, including a higher number of users, new features (products & services), and new technology trends.
Before we begin your project we will agree on the proposed team lineup to meet the development goals of the project, along with the hourly rates of each team member so you can monitor the budget.
During the process, you will have multiple communication channels to the Project Manager, meetings with the entire team, a client success manager to touch base with, and access to multiple status reports.
Our standard process includes continuous integration meaning you will always have the latest release of the app throughout the development process, and access to release notes to define what was different from the last version.