Branding for your digital product

Branding is what makes your company’s image recognizable and memorable. You can probably name major manufacturers of carbonated drinks, sports shoes computers, and smartphones. There’s a big chance you will be able to describe their logo more or less. Not to mention colors that pop up into your head when you think of these companies. These are the elements of well-thought branding. Your business needs high-quality products and services to succeed, but if you want to become an industry leader, you have to stand out from the crowd. If you are a new company or a startup, you will need the whole branding, and we can provide such services for you. Our designers and consultants will talk with you about your needs and goals. Then, they will prepare a project of a brand book that will include a logo, color schemes, fonts, and promotional materials. All you need to do is use them for marketing your business. Also, we can help your existing business to rebrand if that’s your goal. Let’s take a closer look at the process.

Why do companies invest in custom branding?

Every business wants to become the next hit within its industry. To achieve that, they need to really show off their strengths. Of course, they need high-quality products and services to keep their customers loyal and new ones coming, but that’s often not enough. If your brand tells a story, even a simple one, it becomes more relatable to your audience. You can do that with the power of good branding. Let’s take a look at other benefits

Competitive advantage

There aren’t probably any niches without competition. Each business sector has market leaders with global reach, small local providers, and everything in between. If you want to climb up this ladder, you have to build an image of a company that is professional, trustworthy, and caring for its clients. Then, you have all those things. Branding does not only create a particular presence in the eyes of your potential audience, but it also represents your brand’s values. Showing them off can help you to be one step ahead of your competitors.

Why should you hire Tangerine as your branding agency?

We do not only offer software development, quality assurance, or business consultations. We take pride in our diverse range of services, from product discovery to support and maintenance. One of the main pillars of our work is design, including UX, UI, and branding. We want our clients’ digital products not only functional but also aesthetic. Also, as a reliable provider and partner, we support businesses by creating their whole online presence. We’ve been doing that for ten years with our team of specialists on board. What are our other pros?

Complete process

With Tangerine, you do not only get a logo and other branding elements, but also brand strategy, brand identity, and consistent visual identification. We help you design them all with our process focused on the details and the broad perspective. Every time we begin a new collaboration, we analyze each case individually and come up with a set of solutions suitable for your goals. Then, we work step by step to build something fresh and unique.

Experienced team

We hire the best talent out there, and our designers have the versatile experience to use in your project. Also, we have other experts on board, like business analysts, consultants, and marketing specialists. Together, we can offer you a comprehensive approach to all your requirements. No matter what is your target audience, what types of products or services you offer, and what kind of vibe you want to achieve with branding, we’ve got your back.

Practices and tools

We are constantly improving our work and learning new things. Our primary goal is to deliver results that are modern, innovative, and up-to-date. That requires our specialists eager to discover the best industry practices, invest in design software and teach themselves new techniques to create perfect brandings. We follow trends also to know what is coming and going in the world of design. With us, you can be sure your business will be outstanding but also future-proof.


One of the areas of our process that we really care about is transparent communication. Each project gets a dedicated project manager that is in regular touch with you. You can talk with them about your ideas and insights, but also doubts or worries. We are always listening because we believe that your knowledge is crucial to create the perfect branding for your business. If you expect progress reports, you are in the right place, as we provide them constantly.